Showing posts with label SkinnyGirl. Show all posts
Showing posts with label SkinnyGirl. Show all posts

Friday, May 6, 2011

Ramona Singer: Bethenny Didn't Make $120 Mill



Real Housewives of New York star Ramona Singer has just released her own wine, but isn't a fan of Bethenny Frankel's Skinnygirl Margarita and doesn't believe for a second that the ex-wife really snagged $120 million for her company.

"Oh no, she likes to exaggerate," Ramona tells Rob Shuter on his HDNet show. "It's rumored, remember? It didn't say fact. Rumored."

Rumored as in the Hollywood Reporter citing insiders that have placed her deal to sell the Skinnygirl coctail line to Beam Global for a cool $120 mil.

"I was thinking before that figure came out she got about $30 million total," Ramona said. "And divided that between her and her partners David, and usually they do a pay out, they don't give you the money up front, they pay you out over time."

Ramona who likes to tell it like it is, says Jill Zarin has changed the most since the show started filming its fourth season on Bravo. "She's become quite full of herself. I'm the same. I'm a little unedited, a little bit of an unfiltered mouth. I don't talk behind your back, I talk about you right to your face."

Credit: Pop Eater (Rob Shuter)

Friday, April 22, 2011

Bethenny Used Reality TV to Make $120 Million

http://www.usmagazine.com/uploads/assets/articles/40520-bethenny-frankel-i-used-reality-tv-to-make-120-million/1303425170_frankel-290.jpgFor a Skinnygirl, Bethenny Frankel has a fat wallet!

The 40-year-old entrepreneur was hesitant to participate in reality TV when Bravo executives approached her in 2007; now, the natural-foods-chef turned mogul tells the Hollywood Reporter it was her screen-time that provided her the platform to launch a $120 million empire.

"I was worried [joining the cast of Real Housewives of New York] would ruin what I had going," says Frankel, who at the time was a Pepperidge Farm spokesperson and appeared on NBC's Today for a cooking segment. "I went on the show single-handedly and exclusively for business… When I went on the show, no one was going on for business, no one had done anything."

Throughout three seasons of Real Housewives, Frankel maximized her screen time and promoted her now-famous Skinnygirl product line. In 2010, she got her own reality show: Bethenny Ever After.

Under her own personal business umbrella, she's launched a successful publishing franchise, a Body by Bethenny workout DVD and her scored one of the most lucrative liquor deals in the industry with her calorie-conscious mixes.

Before her success on reality TV, Frankel's pitches to liquor companies for a low-calorie margarita went unheeded. "Now, every company I pitched this idea to has either tried to buy Skinnygirl or has copied it," she relishes. "I created a sub-category that never existed. I wasn't an expert--I was just another person bothered by a 700-calorie margarita."

Credit: Us Magazine

Tuesday, April 12, 2011

Bethenny Frankel is Switching To Silk Soy

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Bethenny Frankel is ripping it up as a reality TV star and an entrepreneur, seen recently grabbing her Silk Soy, Almond and Coconut milk products in a store in her Tribeca neighborhood.

She is making the switch from milk to Silk as part of the brand’s 10-day Challenge. Last week she even urged her followers to take the challenge via twitter - “Take the #SwitchtoSilk challenge with me! @LoveMySilk is healthier and tastes amazing.”

Frankel is dairy free, and she loves her knew Skinny Girl Margarita line too.

The former star of Bravo's Real Housewives Of New York has unleashed a unique tequila product. Donning a hairnet, goggles and a florescent jacket, Frankel told her TV show viewers she was 'shocked' and experienced a 'sensory overload' which took her breath away.

'I allowed myself to feel emotional about the greatest business accomplishment I've ever had, I did it."

Credit: Monsters & Critics (April MacIntyre)

Tuesday, March 22, 2011

Bethenny Sells Skinnygirl Cocktail Business

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Bethenny Frankel, reality star turned businesswoman, has successfully taken her entrepreneurship and sold it to a major organization. Skinnygirl, a Frankel's brand of low calorie cocktails, was acquired in a purchase made by Fortune Brands Incorporated.

Despite selling the company, Bethenny Frankel will remain on hand for the organization to help with design, collaboration and marketing efforts.

Launched in 2009, Skinnygirl was created by Bethenny Frankel and David Kanbar.

Financial details of the acquisition were not immediately disclosed.

Monday, March 7, 2011

Bethenny Frankel Doesn't Want To Talk RHONY

http://www.theimproper.com/wp-content/uploads/2010/06/bethenny-frankel.jpgBethenny Frankel isn’t the woman she was when America was introduced to her on the Real Housewives of New York three years ago. Back then, she was 37, single, always cracking wise about her cast-mates’ quirks and working as a chef. Now starring in Season 2 of her own show, Frankel is married with a baby and the kingpin of her SkinnyGirl brand.

Since she became a star and began touring the country giving talks, Frankel has been sought out as a sort of famous best girlfriend that fans will ask about anything.

“Everything from ‘I’m trying to find my way in college and I’m not sure what path I should take’ to ‘I’m single and 30 and my friends are pressuring me, but you’re an inspiration because I feel like I don’t have to do anything on any timeline.’ It’s every range of every women’s question and issue,” Frankel says.

On this season of Bethenny Ever After, we can expect to see her struggling to get the right work-life balance and adjusting to her new in-laws.

As for her past with the Real Housewives, we were curious if Frankel thought any of the other ladies in the franchise had the potential to do what she has accomplished.

“I’d rather talk about me than the other Housewives if that’s OK,” she suddenly snipped. “Thank you.”

Credit: Metro (HEIDI PATALANO)